We live in a time where images are a priority. Fewer and fewer people are watching written content, so companies that want to reach as many potential customers as possible are focusing on professional visual communication. What should appropriate visual communication look like in digital media?
The importance of graphic content in the modern world
The essence of communication is the exchange of information – both between individuals and entire groups. In the modern world, image plays a very important role in interpersonal communication. We call this visual communication. It is human nature that graphic content arouses our interest much more than written content. The communication process has undergone various changes over thousands of years. A number of studies show that information containing additional photographs or illustrations is much more likely to be remembered by recipients.
The technological revolution has been a factor that has significantly changed the way we communicate. The advent of digital media has become a real milestone in the development of communication. The public nature of messaging and social media has made visual communication extremely important. Nowadays, all companies that want to reach the widest possible range of customers must invest in this form of communication.
The term visual communication appeared in the 90s of the last century. This is directly related to media science. Visual communication today is one of the most important elements of marketing communication carried out by enterprises, regardless of the scale or nature of their activities.
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Studies conducted by scientists from all over the world have repeatedly proven that a person remembers texts much more often and faster when they appear together with photographs or illustrations. The main elements of visual communication include:
- photos,
- nfographics
- illustrations,
- printing houses,
- films and cartoons,
- emoticons.
Thanks to visual communication, we can describe phenomena and present data in a completely different, innovative and much more understandable way. The popularity of this type of communication has increased significantly with the popularization of the Internet and social networks. Nowadays, we are accustomed to any content written at the same time being accompanied by various graphic elements.
Visual communication is one of the biggest challenges for businesses.
Each of us comes into contact with a huge amount of messages and information every day. Companies that want to effectively advertise their products and services in the real world must create visual messages that are original and humorous. To create the right messages, you need to have a number of relevant competencies and skills in the areas of information preparation and effective persuasion.
What is the main element of visual communication in the case of companies?
It is easy to guess that this is a logo and trademark. The logo should be as original as possible and at the same time simple. It is equally important to use a limited number of colors and shapes in your logo. The group of companies with sample logos includes McDonald’s, Burger King, TVN, TVP and Onet, among others.
When deciding to prepare a logo for a company, it is best to hire the services of a professional graphic designer with comprehensive knowledge in this field. It should be remembered that the logo is the main identification element of our company, so it cannot be treated carelessly.
We strongly recommend that you do not follow the logos of other companies. This is the worst thing we can do. In this case, the company will confuse customers with other organizations, which will not be a positive phenomenon. Copying ideas may also cause other companies to sue us for plagiarism.
A consistent, clear message is half the battle.
Message consistency is also very important in visual communication. People who will interact with the prepared content should not have difficulty understanding it. Advertising cannot be overly intrusive, and at the same time it should be remembered as something original.
We recognize good advertising not only because it is simply beautiful. Word choice and storytelling are equally important. The element of uniqueness and originality will significantly increase the chances that the client will become our client as a result of viewing the advertisement.
Consistency is key in visual communication
When developing a visual identity strategy for our company, we must determine from the very beginning what colors will dominate the communication, what font will be used in individual graphics, how we will crop photographs, where we will place the logo in advertisements, etc. consistency was evident in the area visual communication.
Summary
Consistent visual identity is one of the most important issues on which a company’s success depends in an era of enormous popularity of digital media. Budding entrepreneurs who do not have relevant knowledge in this field should take the help of professional graphic designers.
