Awareness is the main goal of any advertising. To stand out from the crowd of competitors, business owners are willing to pay dearly for the original design of their products: both the design of the goods themselves and presentation materials. An important part of an advertising campaign is the logo. It is he who remains in the memory of people who see advertising for the first time. Therefore, there is a separate direction in design – the creation of selling logos. And to make money from this, you don’t need to be a professional artist.
What skills do you need to have?
Even a novice designer who has mastered the simplest skills of working in graphic editors can create a design. To try your hand at this profession, you need to be able to:
Understand how to combine colors correctly. This skill can be considered basic. The successful selection of colors determines how the logo will be perceived. Will he become recognizable or, conversely, will he get lost among others? An unsuccessful color combination can even discourage you from purchasing. That’s why it’s important to spend a little time early in your logo design career to understand the principles of working with color.
Work with the form. Create different types of pictures: round, rectangular, with asymmetrical edges. This is done using templates, and does not cause any particular difficulties in the work.
Know what types of fonts are best to choose for a specific logo. Text on small design elements is rarely used. More often, one word or even a letter is chosen for a logo.
The main program for working as a logo designer is Photoshop or Illustrator. They allow you to create simple shapes and add details to the templates. It will take 2-4 weeks for a beginner to master basic skills sufficient to start working.
Popular types of logos
The simpler the logo looks, the higher the chances that people will pay attention to it. It sounds contradictory, but due to the abundance of advertising, overloaded with details, a minimalist design ultimately looks more advantageous. This is a big plus for a beginner who does not know how to create detailed illustrations. Universal logo options that can be added to your portfolio before looking for a job:
A combination of pastel colors and white font. Suitable for beauty and nutrition industries. Dark background and large written title. An option for a business related to technology, automotive or real estate.
Bright colors, combination of 2-3 shades. Children’s themes, health sector. Having a portfolio for a logo designer is mandatory. There is no need to try to create something special right away; it is enough to make 2-3 options that the business owner could immediately use. You can simply come up with the name of the project for which the logo is being developed, because the novice designer does not yet have a real customer. And a portfolio is needed just to find it.
Where to look for orders and how much you can earn
The cost of a logo directly depends on how much the customer is willing to spend on it. A beginner can receive both 500 and 5000 rubles. for one project if he can convince the business owner that he will do exactly what he needs. Therefore, you need to look for offers on trusted sites, where the customer evaluates the level of the contractor not by the number of works performed, but by his talents and skills. It’s better to start with Freelance.ru and Behance. On both sites you can showcase your portfolio and find your first order.
To become a sought-after logo designer, you need to constantly improve and work on different projects. On average, a beginner can efficiently complete 1-2 orders per week and earn from 10,000 rubles. per month. But as you develop your skills and add completed work to your portfolio, the cost of services can be increased and you can receive the same amount for the design of one logo.
